Marketing

I had written this article for www.CaribArena.com/Antigua in early September but it is very relevant, even as I still await a phone call from someone at a printing company to give me a quote and take my money!

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Last week I ventured into town to buy my son’s uniforms and other school supplies. That day was THE DAY…I was going to get everything done on that day. Well, that was my intention, anyway.

Of course, things didn’t go according to plan, because unknown to me…there are some stores in town that still close for lunch!

What?

I pushed the door of one store so hard, my arm nearly fell off!

But seriously though, I was not aware that this practice was still occurring. As I passed one business place, there were about 5 people outside (as the store owner was closing up) wanting to enter the store.

I figured that they didn’t want the money. I know I personally had planned to spend over $250-300 alone, so multiply that by conservatively 3 persons waiting, that’s about $1000.

I began to think that maybe they don’t want the money. What do you think?

I mentioned this to a friend of mine later that evening and she said that one business owner she knows had complained that if they stagger the lunch hours then some people return late from lunch and it becomes a problem.

Hmmm…

So here’s the thing. I see 2 problems here.

Let’s deal with the latter first. Read the rest of this entry »